PortSide partners with Red Hook's P.S. 676, provides programs for all grades.Read More
PortSide blogs about our WaterStories programs, urban waterways issues, the BLUEspace, development plans for the NYC waterfront, our ship MARY A. WHALEN and other historic vessels, boats and ships of all sizes.
Richard Evans describes how he spotted PortSide's "volunteer!" banner while biking and weeks later finds himself executing careful repairs to the 78-year old wheelhouse windows, and working with summer interns.Read More
Great to see weathered teak woodwork go from grey to gold! Great to see youth learn to do it! Read how Christopher, Christie, Cesar, Devere and Jose describe their summer, in their own words.Read More
I don't know when the last time is that you painted a ship or when you had a great cassoulet; but I do know that this Saturday could be the next time for both!
Come and join us in Red Hook and make the Mary A Whalen red again! (And varnished!)
Stuff your friendly face with the best French dish ever! Cooked by real Frenchman Nicolas Anderson of Red Hook.
Beautiful weather ahead, 4 hours commitment minimum
Sat 11/19, 10am to 4pm
Work is sanding, painting, varnishing
Please RSVP to Chiclet@portsidenewyork.org
Lots of free parking next to ship!
Directions at http://portsidenewyork.org/visitor-info/
Bus and Citibike info in real time on our Red HookWaterStories project site https://redhookwaterstories.org/. Click last two layers on the map icon.
Guest supervisor, His Bigness Paul Kennedy, railroad mechanic. Double whammy, learn about trains and ships!
Additional bonus, selfies with world-famous shipcat Chiclet!
Info on volunteering in general at http://portsidenewyork.org/volunteer/
On the occasion of the 4th anniversary of Sandy, PortSide NewYork launches Red Hook WaterStories. This is a digital museum with significant resiliency information. The site covers 400+ years of Red Hook waterfront history - NYC’s maritime story in microcosm - and reveals forgotten and overlooked stories from this evocative neighborhood.Read More
PortSide opened the MARY A. WHALEN for Sunday of OHNY Weekend. Our ship MARY worked her magic, and so did our ship cat Chiclet who was a magnet in her own right. Our "Salty Selfies" photo station provided great souvenir moments. We believe in having fun while learning maritime history! If you missed this, come enjoy the main deck for #TankerTime!Read More
"Red Hook WaterStories” (RHWS) Project Moves Forward
Team grows and makes substantial headway!
What is Red Hook WaterStories
A water-themed history trail about and for fascinating Red Hook, Brooklyn. It will educate visitors and locals, help revitalize Red Hook and help protect this community from floods. It tells NYC's maritime story in microcosm. This year, we are launching a pilot multimedia map and creating a hard copy visitor guide and signs with QR codes around the neighborhood that alert people to the website. We will create large, outdoor, exhibit panels with this content. We are taping more oral histories to share.
PortSide offices aboard the ship MARY A. WHALEN are a buzz as we push ahead with Red Hook WaterStories. Many new consultants and interns have come aboard to help develop and catalog content. The accessibility of our new home is allowing people with valuable skills, but no prior relationship to PortSide, to literally step (or ride their bicycle like David Levine) up to the pier and get involved.
We thank Councilman Carlos Menchaca both for seeing the importance of our new home and for the $20,000 in funding that is pushing the project forward. We have applied for other funding, and have launched a campaign to raise another $20,000 by then end of June 2016.
New people, new energy!
Our Curator and Historian Peter Rothenberg has been joined by a team of consultants, advisors and interns. Some are interviewing, some research archives, some are deep in the html end of the archive. Bios of the team on the Red Hook WaterStories webpage.
We have been collecting new content and looking backward, meaning we sought technology and advice on how to get our archive coded and organized. David Levine has 25 years experience in content management at major corporations and is leading the tech end of the project, selecting the software for content management and website creation. Lots of conversations between him, Peter and new advisors Johnathan Thayer and Marilyn Oliva helped selected us Omeka as the archivist software to use. The first version of the multimedia RHWS website may be Omeka itself. Much to learn and code in all this!
Johnathan Thayer teaches archival practice and preservation at Queens College and is the Senior Archivist at Seaman’s Church Institute, founded in 1834 which has thousands of items and oral histories in its collection. Despite all that content, they have nothing about Red Hook in their files – proof that PortSide’s project has something to contribute.
Regina Carra, a graduate student at CUNY Queens College studying Library Science and History, learned about RHWS from Johnathan and was so excited by the project that she rejiggered her schedule to work with us one day a week.
We have had long meetings and brainstorming sessions around the galley table to discuss what themes, issues and peoples to include so we know to look for such content and have the archive coded in advance to be ready to receive that kind of content. “War” and “”military,” how are they the same or different? With our focus on immigrants who arrived by water or worked on the waterfront, what do we do about the “non-ethnics,” the English or WASPS? How do we deal with false history (the errors so often repeated in the era of Google)?
Do we include a layer that explains sources so people can see that many a map or engraving that has been used to show “this was Red Hook” is an illustration of a plan, an intention, and did not yet exist? That kind of discussion is so pertinent to the resiliency (flood prep) aspect to Red Hook WaterStories.
As a water-aware organization, we planned to talk about underground water issues since we started this work in 2005. After superstorm Sandy, information about the historic filling of creeks, swamp and shoreline is very timely. It's key to understand that so many historic maps of Red Hook show a street grid of intentions over “land” that remained water and swamp into the 1900s. On a lighter note, in honor of our ship cat Chiclet and her devoted followers, we decided to add cat WaterStories. History needs to be fun too!
We have a bottomless font of facts and tips about the history in advisor Norman Brouwer, a noted maritime historian and the person who built the South Street Seaport library. He also has a personal collection of thousands of maritime postcards which we hope to access for illustrations.
Julia Golia, Director of Public History at the Brooklyn Historical Society, told us about resources in their archives and was receptive to partnering as they move ahead with their waterfront museum and waterfront history website in partnership with Brooklyn Bridge Park.
Melinda Boros, an immigrant from Romania, brings us a fresh perspective in her role as consultant. Red Hook was one of the first neighborhoods she found after emigrating in 1998. It's abandonment was something she expected in Ceaucescu’s Romania not the USA, so she dove deep into historical research to come to understand it. Barbara Wye, a recent grad in Anthropology and Digital Media Design with experience in community organizing around preservation, is helping with outreach, event planning and graphic design.
Many Red Hook WaterStories involve Spanish speakers, especially since the first point of arrival for Puerto Ricans in NYC was ships docking at Red Hook piers. Intern Ivy Ann Rosado, a senior at Hunter College of Dominican heritage is helping with this research and other aspects of the project.
We are interviewing more people for more video and oral histories. Jenny Kane leads the oral history work. John Weaver handles the video camera. Our President Carolina Salguero, an award-winning photojournalist in her prior career, does some of the interviewing.
If you, or someone you know has some Red Hook WaterStories to share, get in touch! WaterStories include: all things working waterfront (shipbuilding/repair, ports/freight movement, creation of ports/changing shoreline, merchant marine/worked on boats, ferries), emigrated here by ship, worked at waterfront facilities, played/fished/relaxed on the waterfront, waterfront religious rituals, drownings, Sandy experiences, created an art work or piece of literature inspired by the Red Hook waterfront.
This project is supported in part by the New York State Council on the Arts with the support of Governor Andrew M. Cuomo and the New York State Legislature, and funding from NYC Councilman Carlos Menchaca.
By Carolina Salguero
This blogpost is a response to Curbed’s 1/28/16 article about Red Hook which carried only parts of several long conversations with Nathan Kensinger. Here is more of what I said so that my position, and PortSide NewYork’s, on changing Red Hook is better rendered.
The Curbed article looks back; my waterfront work, from my photojournalism to founding the forward-looking non-profit PortSide, focuses on the growing maritime sector, making change and shaping the future. At PortSide, we use history to further Red Hook's development. All images, except the rendering above, are copyright Carolina Salguero.
How I would frame the future of Red Hook?
Red Hook has evolved from a place perceived by 1990’s national media as a hopeless crack den to a peninsula that in 2014 was the announced recipient of a "first in the nation" plan for urban flood protection.. Hello IFPS! That is our future, example to the nation.
I understood Est4te Four to be the core of Nathan’s intended story. Thus, I said that, given that Red Hook was going to change, hugely change, it was better that we have Est4te Four, with a curated vision and their standards, than have the building boom of “luxury”’ housing such as occurred on Fourth Avenue in Park Slope/Gowanus. That left us with a hodgepodge of dreadful buildings like the yellow brick one looming over the historic Old Stone House.
We all fall in love with the Red Hook we first met
Yes, we talked nostalgia. We talked a lot about Red Hook changes and my personal markers for the stages of evolution.
This led me to remark that we all seem to fall in love with the Red Hook of our first contact, and the point of that remark was not to say that my first experience of 1997 (as a visitor, I moved here in 1999) was better or more valid than that of someone arriving in 2002 or the 1980s, but to convey how Red Hook triggers a deep love that is very nostalgia based.
All newcomers to Red Hook love Red Hook, that’s why they come (you don’t come here for the great transportation), and their love starts in, and connects to, the era they arrive.
I said that was one of the great things about my being involved with Red Hook, it has an engaged community that cares about this place.
My view of Red Hook is so NOT nostalgia-driven that I had a lot positive to say about IKEA. IKEA’s Sandy recovery work (done with Swedish modesty that did not tout what they did) was so significant that PortSide honored them for it.
I said the IKEA waterfront esplanade was very well designed, one of the best in the city. I said all that despite saying that closing the graving dock was a policy mistake by the city and a personal loss to me; it was my photographic muse for 5 years. I had unfettered, permitted access to it and could come by land or sea, day or night; and I had the run of the old shipyard too.
NYCHA, The Red Hook Houses and the new Red Hook
The Curbed piece concludes with the quote “"It's not going to be the same Red Hook for a lot of the people who live here now."”’ whereas I talked quite a bit about the people who are likely to stay in Red Hook, the overwhelming majority of Red Hook’s residents, eg the residents of the NYCHA development in the Red Hook Houses East and Red Hook Houses West. I said that for all the problems faced by those folks, they had a large measure of residential stability.
I said that one of my hopes for Red Hook was that, with all the change, wealth and resources coming to the Red Hook around the Houses, more resources would be focused on helping those NYCHA residents. Some of that was visible in the great number of homegrown non-profits on this small peninsula. I said that entrenched, urban poverty was a tough challenge, but that we should try. It is certainly part of PortSide’s mission.
Same old, same old with new people
I said that even with all the new people moving in, much stayed the same: Red Hook the close knit community where gossip and rumor are big. Gary Baum, the friend of the pick-up truck sledding mentioned by Nathan, used to joke that if you sneezed, in 10 minutes people know that 7 blocks away.
All of which led me to remark that what I wish Red Hook would get better at research and negotiation since so many of our land use issues were characterized by “did you hear that?!!” shock that was not necessarily based on fact; and that, as a community, we had yet to negotiate benefits from any major real estate development. Segue to NY Rising, a change in that dynamic.
NY Rising and the future of Red Hook
Once Nathan and I got off the nostalgia beat, I spent a lot of time talking about NY Rising, my voice starting to crack with emotion when I talked about how beautiful it was for me to see that the disaster of Sandy had germinated something that augured such good for Red Hook.
NY Rising is a NYS program, and its Red Hook committee members (including me) were appointed by the State to craft a resiliency plan for $3MM in funds the state would provide.
It was a helluva lot of work over some 9 months, but we had the benefits of the region’s best consultants, paid by the state, to support the effort. I said it was a new model worth remembering: government paid to give grassroots community members planning resources (as opposed to Community Boards in gentrifying areas that are overwhelmed by trying to respond to Land Use permits and variances and that are not funded in proportion to that workload. Hint, hint, NYC.)
Official NYS webpage for NY Rising statewide
Official NYS webpage for NY Rising Red Hook committee
Blog of Red Hook’s NY Rising committee
Final resiliency plan of NY Rising Red Hook committee, shorter executive summary and mini brochure version.
Red Hook's NY Rising committee has gone well beyond the State-appointed mission. We proposed programs exceeding that budget. The committee has already sought and secured outside funding to further some projects, including the microgrid. The committee has continued to meet and is becoming a non-profit to further work in Red Hook. It is also looking to expand members. GET INVOLVED! It sought the support of the Municipal Art Society to host the Red Hook Summit about resiliency projects in Red Hook.
COME TO THE RED HOOK SUMMIT! It is Saturday, 1/30/16, 10am – 1pm at Summit Academy, 27 Huntington Street. Full disclosure, I am presenting for PortSide there.
I talked to Nathan about my role on NY Rising where I tried to raise NYCHA issues (I proposed the solar-powered emergency lights in the final plan) and my big focus was activation of the waterfront (the waterways, really) and ensuring that the wisdom of NYC’s 2011 waterfront plan Vision 2020 (embrace and activate the waterways!) was not drowned by Sandy (water is destructive, let’s build walls!).
As a result, I was very moved when at the IFPS (Integrated Flood Protection Study) meeting last week, community members very strongly supported the idea of waterfront access and maritime activation that were on the sheet of NY Rising “values” had the room discuss.
Listening to the IFPS room, with the report-back from each break-out table echoing PortSide values for the waterfront, I felt that I, and PortSide staff and interns, had really made a difference preparing advocacy papers, blogposts, webpages, walk-to-ferry-landings studies, etc for NY Rising, all of which is shared on our website. Our NY Rising work and waterfront vision was embraced by the room without our having spoken up for it in that room. Given that the IFPS is a “first in the nation” program, the eyes of the world are on us in Red Hook, so it was powerful for me to see PortSide’s harbor advocacy work picked up by the IFPS process.
Changes in Red Hook – growth of maritime sector
The thrust of Nathan’s Curbed piece is displacement, new replacing the old, but I also talked about what NYC’s real estate driven press (Ahoy, Curbed!) does not cover very much: the growth of the maritime sector. So I rattled off some Red Hook increases in maritime activity since I moved here in 1999: New York Water Taxi (a new company, and headquartered in Red Hook), Vane Brothers tug and barge company expanding two times beyond the footprint of the old Ira S. Bushey yard at the foot of Court Street (where the MARY A. WHALEN started work in 1938) to GBX and Port Authority piers, a new cruise terminal, and Red Hook Container Terminal expanded business (despite hiccups of lawsuits, Sandy and more), and the founding of PortSide NewYork, to create a maritime hub that would foster the community revitalization of Red Hook along a water and maritime theme, combine working waterfront, public access and community development and be a test lab and advocate for expand that model harborwide.
PortSide NewYork services to a future Red Hook
I told Nathan that in September, 2015, PortSide asked the EDC for the space inside the Pier 11 warehouse next to the ship that had been promised to us in 2009, 2010, and 2011 – space that the EDC had also promised to the community as the home for PortSide.
I concluded by sending Nathan two renderings of what PortSide plans for Pier 11, a forward-looking vision for Red Hook. Here is what we are working towards! #GetOnBoard and join us!
PortSide NewYork is preparing to have the historic ship MARY A. WHALEN be publicly accessible by summer. She and we will then be accessible for several years in a row, a real breakthrough after 10 years of operating as a pop-up in continual negotiations for short term permits. We hope you are as excited by this news as we are!
We could use some help getting ready, especially because the lingering winter weather delayed painting interior spaces on the ship before we moved our offices back aboard on April 30th.
Come enjoy spring weather on the waterfront and lend a hand. It's fun here! Join us!
Ways you can help:
Sanding and painting!
Finish painting the Captain's cabin. Sand and paint the Assistant Engineer's cabin below (currently the office of our President Carolina Salguero). Sand and paint the Tankermen's and Chief Engineer's cabin.
Like to pack and schlepp?
We need to move stuff around on the boat and move stuff off the boat. Things in the Tankermen's cabin go up to Captain's cabin once painting there is finished (it's almost done.) Contents of Chief Engineer's cabin are being taken off the boat to make space. Some stuff (some small, some heavy) goes into storage in the cargo tanks (that all involves fun with rigging). Btw, did you know that schlepp comes from the German word for tugboat?
Enjoy the Upacking and Tidying arts?
Can you organize stuff? Like to clean?
Things have been piling up in main office space (two joined cabins) since the end-of-year Rigging Olympics and especially since we moved out of our shoreside office yesterday. We need to pack up and archjve some things until we can install better storage and desk system.
Good at designing small spaces?
We seek a new office layout with custom desk surfaces and new storage units for our main shipboard office space below (two cabins joined by the previous owners). We have outgrown our current agglomeration of vintage steel desks and storage units. We have up to four people working in here at a time and much to store. Design needs to take into account that the ship moves.
We need to cut planks to put down a floor in another cargo tank to use it as a storage area. We need to install temporary plywood floors in two cabins used as office spaces.
Welding needed to finish sealing up the new hatch over cargo tank P2 which was cut late last year so we could store our large collection of vintage maritime artifacts down below. We have some other small welding repairs on hinges on steel doors etc. We are willing to pay for this work.
Revel in communication?
We could use some help with outreach to volunteers and event partners. This work requires a regular commitment of time over two months.
To get involved, call 917-414-0565 or email portsidenewyork(a)gmail.com. More about volunteering here.
PortSide NewYork won a White House “Champions of Change” award in April 2013 for our hurricane Sandy recovery work and honors shortly thereafter from the New York State Senate.
A huge part of our Sandy recovery work depended on the generous actions of three people PortSide honored at our fundraiser just before the two-year anniversary of the storm on October 28, 2014 at Hometown Bar-B-Que. More on them below.
Blogpost about the fundraiser in general
Blogpost about our special good neighbor award to IKEA
Victoria Hagman of Realty Collective
Victoria Hagman is principal of Realty Collective. So much of PortSide's recovery work after saving the MARY A. WHALEN was enabled by her generosity. Despite Victoria's home having been flooded along with the basement contents of her Red Hook business location, Victoria, without hesitation and no strings attached, allowed PortSide to use the 351 Van Brunt storefront as an aid station.
That offer included free electricity, heat, (and telephone and internet once those were back up.) This became Red Hook’s first small business recovery center, before the location at IKEA, hosting different groups. The storefront housed a gallery at that time, so PortSide had a stylish aid station, and the fact that the gallery was there is a testament to the trust that Victoria offered in making the space available. Several Sandy survivors commented that the white gallery space and bright art was uplifting.
Victoria helped set up a meeting for homeowners to get resilient rebuilding advice from Jim Garrison an architect from Pratt Institute and more. She continues to do work for Red Hook Sandy recovery and resiliency efforts via multiple groups by participating in NY Rising, in special events promoting red hook, a zoning working, being on the CB6 board and the Gowanus CAG, Ready Red Hook emergency response plan… Safe to say, that if there’s some group working to improve Red Hook, Victoria’s probably in it.
Danny Schneider of Schneider Electrical Contracting
Danny Schneider, the principal of Schneider Electrical Contracting in Park Slope, walked into PortSide's Sandy aid center "351" within days of the storm and offered free electrical services. He had heard through his wife's Facebook page that electricians were needed in Red Hook.
PortSide offered to coordinate his work, and word of the “electrician sign-up sheet” at 351 spread like wildfire in Red Hook. PortSide amalgamated requests by phone, email and text and conveyed them to Danny, who worked off the sign-up sheet.
Danny reports that he inspected and certified sixty buildings (which means many more families than sixty) for free, and repaired some two dozen for the cost of parts. When electrical parts were getting hard to source, he passed that info to PortSide who began hunting for parts in bulk. He battled hours of traffic each day to get to Red Hook; and in the middle of all that, his license was up for renewal so he battled traffic and lines downtown to get that renewed, and came back to help. He also did volunteer electrical repair in the Rockaways. Video of
Danny Schneider receiving his award He also speaks at the end of the video with honoree Victoria Hagman.
Peter Rothenberg, Historian & Curator, PortSide NewYork
Peter Rothenberg is PortSide’s Historian and Curator. His recovery work includes prevention, restoration of historic artifacts and direct service to Red Hook Sandy survivors, as well as reassuring ministrations to ship cat Chiclet. on our ship during the storm. See video of Peter receiving his award here.
Within the crew of rambunctious wits that is PortSide NewYork, Peter is a quiet, private worker and just the kind of steady guy you want around when a storm is coming and things are going to hit the fan.
Peter helped PortSide prepare the tanker Mary Whalen for Sandy for four and a half days, and he rode out the storm on the ship with PortSide Director Carolina Salguero and Chiclet.
Peter came armed with foul weather gear and four gallons of corn chowder left over from a Brooklyn Botanic Gardens event (after three days of corn chowder, that taste will forever be associated in our minds with the hurricane). He also came armed with a tender heart for Chiclet who had that knowledge animals have that something bad is coming and washed herself steadily for many hours. Peter made Chiclet a tuffet of pillows so she could see out the tankerman’s cabin porthole
During the storm, Peter joined Carolina working outside easing lines… putting a chimney cap on the stove… putting another line around the tarp covering the wheelhouse windows… and the epic job of tying together every dockline not already in use and dragging that through the water to the pier 265’ to the north. That line was to prevent the MARY A.WHALEN from floating up onto the pier, and maybe rolling or impaling herself on a bollard or wreaking any havoc. As the surge waters rose around him, Peter crawled on hands and knees across the jersey barriers along the bulkhead back to the ship.
After the storm. Peter helped rinse out and dry our flooded electrical transformer (which we are still using); and when he found out that Carolina Salguero had forgotten to get our collection of historic documents out of the shed, he set to drying out the collection. Within hours, he had every horizontal surface aboard the tanker covered in wet historic papers, interleaved with whatever we had at hand (sheets, towels, paper towels, wax paper). The stevedores' lounge in the shed was also covered with this project for several weeks.
Peter and Carolina came ashore and set up and ran the aid station at 351 Van Brunt for several days until Dan Goncharoff could make it in from Manhattan to join us. Peter spent much of his time at 351 helping people who did not know how to use computers apply for aid and do other work on the internet.
At our October 28, 2014 Fundraiser "Resiliency is our HOOK," PortSide went off script, as we are wont to do, and gave the Red Hook IKEA store a surprise award.
We presented IKEA with a "PortSide Good Neighbor Award for Sandy Recovery Work" in recognition of the varied, inventive and generous aid they provided for over a year.
We gave this award because we think IKEA deserves recognition at the community level for what their Brooklyn store did for Red Hook after Sandy.
We also gave IKEA the award because we are an educational organization, and we think there are some important lessons in the IKEA Sandy story.
WHAT’S TO LEARN HERE
1) IKEA was able to help because they built a resilient building in the first place with the store set high up on a second floor (the garage beneath the store is flood-able space) with elevated electricity and mechanicals. The rectangle of the building was also angled so that a corner faced the water so that it could part waves as does the bow of a ship. Given the surge in resiliency planning talk after Sandy, we think people should be looking at a design that worked and a company that thought to build that way nine years before Sandy.
2) The absence of reporting about IKEA’s large-scale, diverse and prolonged recovery work says something about the media. It shows how reporting clusters around themes, how reporting can be an echo chamber reiterating earlier stories. That a big box store could turn its cafeteria into and aid center and NOT have that generate a single feature story is a remarkable absence. The Fourth Estate can help the discussions of what worked and failed in the recovery period and is going to foster intelligent discussions of resiliency planning, so we ask them to look more closely.
3) Looking to the future, it is important when making recovery and resiliency plans to understand who really did what in the wake of Sandy. We encourage everyone (the Red Hook grassroots level, the consultant/planner/think tank contingent, elected officials and the media) to think about what gaps in reporting about Sandy may exist and research those gaps. PortSide raised awareness of some knowledge gaps in the article “PortSide NewYork & other hidden Sandy Stories” that we wrote at the invitation of the local paper, the Red Hook Star Revue.
Activities of the IKEA Brooklyn store in Red Hook
IKEA Brooklyn donated furniture to over 25 small businesses.
IKEA Brooklyn donated products directly to local non profits.
IKEA opened its Red Hook doors to National Disaster Organizations (FEMA & SBA, the Brooklyn Chamber of Commerce and others which used half of the cafeteria and other spaces for their operations.
IKEA Brooklyn worked with Tunnel2Towers who brought about 16 box trucks full of donations for their co-workers and Red Hook neighbors for two weeks.
IKEA Brooklyn held a hiring event for displaced workers as a result of Sandy, offering temp work until their home businesses were back on their feet.
Additional work occurred at IKEA Elizabeth, Paramus, & Long Island with each store each working with their local communities.
IKEA provided $250,000 so that GlobalGreen could implement the “Solar for Sandy program” which installed solar power in the Red Hook Rec Center, so Red Hook has one off-the-grid community emergency center. The ribbon cutting was October 23, 2013 just before the first Sandy anniversary.
IKEA Brooklyn subsidized free Red Hook Summer Ferry in 2013 and 2014.
IKEA Brooklyn provided great support for their co-workers:
They brought in 3 counselors to help co-workers cope with the situation.
IKEA converted its large conference room into a makeshift shelter for co-workers and their families.
IKEA US organized a co-worker to co-worker donation program to help those IKEA co-workers who lost their homes or personal belongings.
IKEA received donations from other IKEA stores to give to our co-workers & their families (The store in Virginia sent a truck full of donations, driven up by two of their co-workers).
In addition, there were IKEA national initiatives
IKEA US donated over $500,000 in products for the NY/NJ area to disaster relief via the Red Cross.
IKEA donated furniture to firehouses, senior centers, & public libraries after Sandy
IKEA donated home furnishing to a Family Head Start/Early Learning facility in Brooklyn affected by Hurricane Sandy as part of the Life Improvement Project.
IKEA together with Tunnel2Towers:
donated furnishings for those in need in Staten Island and Brooklyn. Beds, mattresses, dining tables and chairs, chest of drawers, sofas. Value approximately $300K at retail dollars.
Product to be delivered to Staten Island and Gerritsen Beach locations.
Donations benefited between 500 to 1000 families in need.
IKEA teamed up with Save the Children and UPS to help refurnish 39 early childhood development centers in New York and New Jersey hit by Hurricane Sandy.
IKEA donated more than $100,000 worth of items, including bookcases, children's tables and chairs, cribs, desks and blankets to devastated child care centers Save the Children is helping to restore, as well as to the charity's Brooklyn field office. UPS is donating delivery services.
IKEA held special Sandy Recovery marketing events:
20% off Kitchens in January to help people rebuild
IKEA Brooklyn discounted moving boxes (Samla) in the months after Sandy